Midstate Spring, a leading spring manufacturer in the United States, has a mission to be The Last Great American Springmaker. The company manufactures millions of springs and wire forms annually for international and domestic original equipment manufactures.
To appeal to global engineering and product manufacturing companies, Midstate Spring needed a modern and cutting edge brand that reflected how innovative the 80 year old company was.
The solution was to design a strong and versatile identity that would resonate with the precision and craftsmanship of the products Midstate Spring offers.
By managing a team of content writers, graphic designers, videographers and website developers, we were able to deliver not only a new brand, but a state-of-the-art website that would provide a more efficient and effective user experience for both new and existing customers. Through the use of video and updated content, the website now serves as the perfect platform to highlight the company’s capabilities while also sharing the Midstate Spring story to potential clients.
The success of the new brand and website led to additional projects with this company, such as creating sell sheets, refreshing their tradeshow display and updating other marketing materials for Midstate Spring.